The Reemergence Of Old Sports Brands In Men’s Fashion

Remember those English Football games of the 1980s and 1990s? Those old sports brand’s logos on all of the premiership’s teams was an eye sore to many. This was at the height of brands such as kappa, Umbro, and Lotto Sport. The football world had only known those brans until Nike and Adidas started to take over with lucrative sponsorship contracts. Eventually those old brands died around the late 1990s.

In this article we will discuss some of the history of the iconic sports brands and their impact on mens fashion. We will also share some tips and outfit ideas for wearing a jersey as part of casual wear. Ok, let’s take a look.

Old Is New


Let’s take the sport of basketball for example. The NBA’s teams were mostly sponsored by Champion Sports Wear all the way up to the early 2000s. The 1990s was the height of popularity of this brand, in which you could see many young people wearing the famous Champion hoodie. Another basketball centred brand was Starter. Their black and white men’s windbreakers was the standard in streetwear in the early 1990s. Champion has become really popular with this young generation, due to the popularity of retro style.

The 1996 NBA finals Bulls vs. Sonics

Football (Soccer)

The big three that dominate football in terms of brand awareness are Nike, Adidas, and Puma. But this was not always the case before the year 2000. Kappa, Umbra, and Lotto Sport were the top football brands, whose logos were sported by a majority of European and South American football clubs. Adidas was already gaining a foothold in the English Premiership in the late 1990s and proceeded to sign huge sponsorship deals beginning around the year 2000. Nike has managed to gain a good market share as well due in part to its popularity as a sports wear brand through the world.

Baggio 1995-1996 AC Milan

You can now see retro Lotto Sport, Umbro, and Kappa apparel on the streets in many cities throughout the world. This is a true testament to those brands and to football as a whole.

How To Wear Retro Brands

Take out your retro football jersey and dress like you are in the early 1990s. A great style would be basic denim jeans paired with your favourite football jersey. Depending if the colour of the jersey is dark, you can opt to wear a dark coloured running shoes and lighter shoes when wearing a lighter coloured jersey. It is best to dress casual with running shoes instead of any other footwear.

Retro is in big, please leave a comment to let us know which old sports brands you own.


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